User blogs

We wanted to depict the visual representation of 'the zone', a place that your mind escapes to when you perform and also when you watch a performance. We believe that artists and performers have the ability to take you to another world when they perform. We wanted to highlight this relationship between the performer and audience in an ethereal, colorful and playful way.

The collection revolves around the idea of contrasts: transparent opaque, quilted plain, matt shiny, water land. MONCLER's MONDOGENIUS fashion show took place this past weekend, bringing together designers and musicians from around the world in a Moncler Sale seamless, immersive digital presentation that celebrated innovative luxury outerwear.

I remember being 14 and washing dirty dishes for two months at my first job to save up enough money to buy an on - sale Moncler T - shirt, because my best friend owned a few of the brand's puffers and I saw how people approved of him. My first luxury purchase was a size too small, had an Olympic rings symbol embroidered on its front and a branded red - white - and - blue tag (Thom Browne x Moncler era ) sticking out of my neck that small - town Dutch folk just couldn't comprehend.

I bought the company in 2003 and at the beginning, it was really something different but I immediately realised that the culture was already very strong and really interesting. Elements of it had to change, but I wanted to respect the DNA while improving the perception of the brand. From 2005 to 2009, we did a lot of things and the company culture evolved 100 percent. We always respected the roots, always respected the DNA. But that phase was totally different to the previous five years.