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Maybe you haven’t survived Email Marketing Automation? Then you may have heard of EDM. EDM is the abbreviation of Email Direct Marketing, referred to as email marketing. It is a direct marketing method that uses email to conduct commercial communication with audience customers. Email Marketing Platform aims to make the EDM process more efficient to achieve the goals of promoting sales, increasing conversion rates, finding potential customers, etc.
How to Compare B2B Email Marketing Platforms?
At present, there are many email marketing platforms on the market, and their prices vary. Here are a few key factors to consider when choosing and comparing B2B email marketing platforms.
Zoho Campaigns Advantages
Zoho Campaigns is an email marketing solution designed to drive sales. Its purpose is to help build and manage your customer base by creating, sending, tracking and measuring email marketing campaigns. If you're already a Zoho user, then as you'd expect, Campaigns is tightly integrated with Zoho's other business products, whether it's Zoho CRM or Zoho Suit. It makes your management very easy.
Well, if you haven't come into contact with the Zoho platform, then maybe the following advantages of Zoho Campaigns will attract you.
Well-designed events and marketing tools
Advanced segmentation options are available in Zoho Campaigns email marketing systems, allowing organizations to group their audience based on demographics, activity, and preferences.
In addition, Zoho Campaigns also provides personalized customization services. I believe this will definitely attract you. Data is used by modern email marketing platforms to provide highly customized content, such as product suggestions, dynamic content blocks, and targeted offers. Personalization not only increases engagement but also helps to strengthen the brand-customer connection.
Zoho Campaigns integrates with CRM
The reason why most B2B companies use Email Marketing Platform is to convert more potential customers into effective customers. In Zoho Campaigns, you can add contacts manually or import contacts from an Excel spreadsheet. Customer relationship management tools (CRM) are synchronized with other software connected to your Campaigns account. Campaigns not only integrates with Zoho CRM, but also works with well-known vendors such as Google.
Reporting and analysis
Zoho Campaigns has strong reporting features. Strong analytics are essential for understanding the outcomes of your email marketing. Businesses may analyze the performance of their email marketing efforts using features such as open rates, click-through rates, conversion tracking, and A/B testing.
Of course, Zoho Campains also has some minor drawbacks. Compared with its competitors of the same type, such as Campaigner, Hubspot, and Mailchimp, its price is not particularly cost-effective for small businesses that are trying email marketing for the first time.
Zoho Campaigns Pricing
Zoho Campaigns has a free version that lets you send 6,000 emails per month to up to 2,000 subscribers. When your number of subscribers exceeds the number, you need to enable the basic plan or even the enterprise plan of Campaigns. Like Mailchimp, Zoho Campaigns is an email marketing platform based on subscribers rather than volume.If you have a significant number of customers, you may request a price for a customized high-capacity package.
Learn More About Zoho Campaigns Pricing
When you start building a marketing campaign
Zoho offers a range of email campaign templates and designs, including recurring newsletters, A/B testing, survey campaigns, and e-commerce campaigns.Many newcomers may be confused by spam restrictions, therefore Zoho Campaigns takes extra precautions to guarantee you don't get identified as a spammer. Doesn't it sound good?
To set up an email campaign from scratch, you'll first need to enter your company name, address, and phone number, all of which will appear in the footer of your email. (Of course, you can also edit and use existing or imported new templates.) During the setup process, you can freely choose the email type (HTML and plain text). As long as you have used it, you will find Zoho Campaigns’ email generator and template editor. The tool is very easy to use. Website links, email addresses, files, and more can be included in emails.
Marketing Automation
Marketing automation is more than just email marketing campaigns. Marketing automation is an inevitable trend in contemporary sales. Zoho also offers this feature – Zoho Marketing Automation. Zoho Marketing Automation is a multi-channel software solution that accurately delivers the most relevant and tailored messages to your prospects.
As mentioned above, Zoho Campaigns has its advantages and disadvantages. After all, there are many other leading products in the email marketing market. But if you have already chosen Zoho solutions, it is highly recommended that you try Zoho Campaigns! Or you can try our comprehensive solution Zoho Marketing Automation, which is definitely a good choice!
